Design DNA: at the reflective aspects in the level of design / Izzuddinazwan Misri and Amer Shakir Zainol

• Main Authors: Misri, Izzuddinazwan, Zainol, Amer Shakir
• Format: Article
• Language: English
• Published: Faculty of Art and Design 2021
• Subjects: Theory. Philosophy. Aesthetics of the visual arts; Theory of design
• Online Access: https://ir.uitm.edu.my/id/eprint/49289/1/49289.pdf; https://ir.uitm.edu.my/id/eprint/49289/; https://melaka.uitm.edu.my/ijad/
• Institution: Universiti Teknologi Mara

Design DNA derives from the idea of DNA concept, commonly known as the chromosome and genetic formation that make most of the organism and, it has its identical profile and criteria. In Design DNA, it contains the attributes that can be referred to the design levels, which contains the visceral, beh...