An exploratory study on the intention to use online food delivery among corporate workers / Nur Shahrulliza Muhammad … [et al.]

• Main Authors: Muhammad, Nur Shahrulliza, Mohd Razak, Muhamad Raziq, Ariffin, Shahira, Abdul Manan, Hasman, Hamdan, Fairus
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Telemarketing. Internet marketing; Market segmentation. Target marketing; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49498/1/49498.pdf; https://ir.uitm.edu.my/id/eprint/49498/; http://myjms.mohe.gov.my/index.php/ABRIJ/issue/view/1190
• Institution: Universiti Teknologi Mara

This study is aimed at investigating the determinants of intention-to-use online food delivery (OFD) service among corporate workers in Klang Valley where the market is made up largely of time starved people that are enduring difficulties in balancing working time and rest time or leisure time at th...