Measuring service quality / Rosliza Md Zani ... [et al.]

• Main Authors: Md Zani, Rosliza, Ramli, Abd Rasyid, Mohd Saad, Shakirah
• Format: Article
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
• Subjects: Consumer satisfaction; Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/49588/2/49588.pdf; https://ir.uitm.edu.my/id/eprint/49588/
• Institution: Universiti Teknologi Mara

Quality of a service can be understood as a comprehensive customer evaluation of a particular service and the extent to which it meets their expectations and provides satisfaction. It is one of the crucial factors that determines the success of an organization by which the organization needs to inte...