The General Systems Theory (GST) / Nur Zainie Abd Hamid

• Main Author: Abd Hamid, Nur Zainie
• Format: Article
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2020
• Subjects: Business education; Business; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/49596/1/49596.pdf; https://ir.uitm.edu.my/id/eprint/49596/; https://fbminsights.uitm.edu.my/
• Institution: Universiti Teknologi Mara

The General Systems Theory is developed by Ludwig von Bertalanffy, a biologist in 1928. This is an interdisciplinary theory that proposed a complex system shared several basic principles in order to function properly. At first, the theory is developed to describ...