Research on factors of online repurchase intention towards the herbal supplement products in Malaysia (Naturemedics Laboratories) / Fatimah Az-Zahra Kassim @ Hassim

• Main Author: Kassim @ Hassim, Fatimah Az-Zahra
• Format: Thesis
• Language: English
• Published: 2018
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/49702/1/49702.pdf; https://ir.uitm.edu.my/id/eprint/49702/
• Institution: Universiti Teknologi Mara

Purpose of this study is to investigate the factors that may affect consumers' online repurchase intentions. Today consumer choice is very important' for the marketers in order to meet the customer preferences especially when the use of technologies that keep booming and increasing. There are few factors that can affect the customer online repurchase intention towards the herbal supplements product in terms of buying through online, which are perceive value, perceive ease of use, firm's reputation and also trust. These elements are important to determine whether the customer will have their intention to repurchase the herbal supplements -through online for another time. Reason for doing this research are too knows view of respondents towards the Naturemedics Laboratories' customers about which factors are most influences to the consumer that can affect their repurchase decision. This survey was conducted to collect primary, data, which is researcher do a survey by giving questionnaire to the people that once purchased the products from Naturemedics Laboratories through online medium 30 respondents are involved to answer the questionnaire. The data was analyzing by using SPSS. Findings suggested that factors of trust have positive relationship with online repurchase intention.