An application of Gravity Model in education tourism : a case of public higher education institutions in Malaysia / Fadli Fizari Abu Hassan Asari & Asma’ Rashidah Idris
The tourism industry is currently Malaysian third most important industry in terms of foreign exchange earnings after the manufacturing and palm oil sectors. However, conventional tourism activity is vulnerable to current shocks e.g. Bird Flu, H1N1 pandemic and terrorist activities. Therefore altern...
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| Main Authors: | , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/49728/1/49728.pdf https://ir.uitm.edu.my/id/eprint/49728/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |