Usage of animations as advertising tools / Baderisang Mohamed and Malawanis Mohd Noor Kama
The latest technology application and current trend of marketing have influenced the usage of animation in the product advertising (Callcott & Lee, 2013). The word ‘animation’ comes from the Latin word ‘animate’ and means to bring life to or to invoke life....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/49804/1/49804.pdf https://ir.uitm.edu.my/id/eprint/49804/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |