The influence of servicescape upon retailers on customer value in Malaysia / Baderisang Mohamed and Aliaa Adriana Mohd Damanhuri

• Main Authors: Mohamed, Baderisang, Mohd Damanhuri, Aliaa Adriana
• Format: Article
• Language: English
• Published: Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah 2021
• Subjects: Marketing research. Marketing research companies. Sales forecasting; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/49805/1/49805.pdf; https://ir.uitm.edu.my/id/eprint/49805/; https://kedah.uitm.edu.my/publication
• Institution: Universiti Teknologi Mara

Malaysia is experiencing exponential growth in retail sector especially in urban area. Due to this reason a lot of investments are happening in Malaysia and new markets are entering this sector. Many retailers assume that service environment is not an important tool in marketing industry. In today’s...