Online customer reviews as a powerful marketing tool / Baderisang Mohamed and Nor Fitrah Anaik Ali
Social media are becoming a more popular option for companies and brands to market their product and services as it is proven by previous research that marketing is more effective on these platforms, especially if the product is segmented towards the youngsters. Besides the hard work brands pull off...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/49811/1/49811.pdf https://ir.uitm.edu.my/id/eprint/49811/ https://kedah.uitm.edu.my/publication |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |