Digital marketing in online shopping / Baderisang Mohamed and Aimy Zatul Akhmar Muhamad Nor Azeri
Digital marketing is the usage combination of mobile devices, social media, search engines, internet and other channels to reach the audiences. It is a new way in understanding how customers behave and approaching them compared to traditional marketing (Barone, 2020). However, online shopping is pur...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/49819/1/49819.pdf https://ir.uitm.edu.my/id/eprint/49819/ https://kedah.uitm.edu.my/publication |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |