Delicious Keli'kor Enterprise / Muhd Ridzan Mumen … [et al.]

• Main Authors: Mumen, Muhd Ridzan, Dumpangol, Ellyana, Justine, Sherronika, Peturus, Sezzane, Medin, Veinah
• Format: Entrepreneurship Project
• Language: English
• Published: 2014
• Subjects: Food industry and trade. Halal food industry. Certification; Catfishes; Nutrition. Foods and food supply; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/50055/1/50055.pdf; https://ir.uitm.edu.my/id/eprint/50055/
• Institution: Universiti Teknologi Mara

The business of our manufacturing company is producing lekor from catfish. We choose to produce lekor from the catfish because the typically the lekor produce in market now usually made from sea fish. And then, our product is unique to the market because we diversify the taste of lekor by using catfish. Therefore, customer now can try the new taste made of lekor. Traditionally, Keropok lekor which is very popular and made by sea fish originated from Terengganu. The production of lekor using catfish is originated in Sabah and our opportunity to expand it outside from Sabah as well. Besides that, our customer outside there will try new taste while eating the lekor made by using the catfish as main ingredients to this production. Therefore, we strongly believe that we can achieve success in terms of making profit because we are only making keropok lekor using type of fish which is catfish in market now.