University reputation and brand identity: student’s choice of educational institution / Che Nur Amalina S. Che Zainal and Amina Syarfina Abu Bakar

• Main Authors: Che Zainal, Che Nur Amalina S., Abu Bakar, Amina Syarfina
• Format: Book Section
• Language: English
• Published: Center for Islamic Philanthropy and Social Finance (CIPSF) 2021
• Subjects: Market surveys. Including brand choice. Brand loyalty; Ratings and rankings. Evaluation and ranking of universities and colleges; College choice
• Online Access: https://ir.uitm.edu.my/id/eprint/51068/1/51068.pdf; https://ir.uitm.edu.my/id/eprint/51068/; https://www.acbess2021.com/
• Institution: Universiti Teknologi Mara

Given the choice to choose a private and public education institution, it is fundamental in choosing the best and top university to pursue higher education for a better future. This paper investigates the factors influencing a student's decision on the choice of university. This paper also cons...