ENT600: Beauty on the go / Noor Fatiha Ahmad Bahrin … [et al.]

• Main Authors: Ahmad Bahrin, Noor Fatiha, Shamsuddin, Nur Syarazar, Abdul Raziff, Nur Syafika, Zulkefly, Nur Zhafarina, Abdul Samad, Muhammad Nur Sidek
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Planning. Business planning. Strategic planning; Project management; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51677/1/51677.pdf; https://ir.uitm.edu.my/id/eprint/51677/
• Institution: Universiti Teknologi Mara

Makeup is constantly a changing trend. Women and men have been wearing cosmetics for centuries since the first dynasty of Egypt circa 3100 - 2907 BC based on the earliest historical record of makeup (Gardner, 2017). In this millennial era, millions of people especially women are into the makeup hype. For some people, makeup is important to gain more confidence while looking more presentable. According to the British research, an average British woman spends around £140,000 (RM755,000) on cosmetics in her lifetime (Cheong, 2015). This is the source of happiness for a multi-billion dollar beauty industry. After hours of brainstorming, sorting relevant and potential ideas and background research, the best innovative idea is to develop an automatic, makeup booth named as "Beauty on the Go".