ENT600: Mata by Optometrist / Herlina Nuru … [et al.]

• Main Authors: Nuru, Herlina, Ridzuan, Nurul Najjua, Khudzir, Nurul Syazwin, Kamarudin, Siti Hanis Mastura, Mohd Azmi, Syaripah Nur Hazirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2018
• Subjects: Planning. Business planning. Strategic planning; Project management; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/51750/1/51750.pdf; https://ir.uitm.edu.my/id/eprint/51750/
• Institution: Universiti Teknologi Mara

MATA by Optometrist (MBO) have been establish and recognized by Bandar Puncak Alam resident as one of the leading bumiputera optometrist premises and optical shop. This is due to the strategic location that near to resident area and the excellent services provided by them. Services offered by MATA by Optometrist including full eye examination by a qualified optometrist, detection of eye disease, binocular vision therapy and sale quality of glasses and sunglasses from various brands and product. The major problem faced by MATA by Optometrist is company management for example, monthly sales target, lack of instrument in the program being conducted and lack of staff. This problem will contribute to the poor management of the company as it affects the service quality provide by the company and indirectly causes bad impact in financial state. MBO also needs to face competitor that have various eye instruments with many expertise in optometry field who do optometrist services for free and sell optical product in lower price. However, the price set by MBO shows the quality of the services since many of the customers really satisfied with their services and had recommend it for their fellow friends and family.