Transfer pricing practises of intensive advertising, marketing and promotion expense in Indonesia: case study in PT Z / Punia Mega Metlissa and Nanda Ayu Wijayanti

• Main Authors: Metlissa, Punia Mega, Wijayanti, Nanda Ayu
• Format: Book Section
• Language: English
• Published: Center for Islamic Philanthropy and Social Finance (CIPSF) 2021
• Subjects: Marketing; Pricing; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/52004/1/52004.pdf; https://ir.uitm.edu.my/id/eprint/52004/; https://www.acbess2021.com/
• Institution: Universiti Teknologi Mara

This study aims to understand the phenomenon in determining and assessing marketing intangible that arise from advertising, marketing, and promotion expense (AMP expense). Marketing activities usually raise AMP expense for the company. According to Darussalam, Septriadi, and Kristiaji (2013) marketi...