Factors predicting satisfaction of Private Universities’ students in Selangor, Malaysia / Wong Chee Hoo, Alex Lee and Wong Yee Fong

• Main Authors: Chee Hoo, Wong, Lee, Alex, Yee Fong, Wong
• Format: Book Section
• Language: English
• Published: Center for Islamic Philanthropy and Social Finance (CIPSF) 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Institutions of higher education; Educational evaluation
• Online Access: https://ir.uitm.edu.my/id/eprint/52136/1/52136.pdf; https://ir.uitm.edu.my/id/eprint/52136/
• Institution: Universiti Teknologi Mara

Student satisfaction, a factor increasing in importance as it continues to influence the development and operation amongst private universities in Malaysia. This research focuses on this factor, amongst others, in their roles in affecting undergraduate students’ satisfaction in private universities...