Technology Entrepreneurship Project (ENT 600) : Wilson / Mohamad Ridzuan Mohd Nizam

• Main Author: Mohd Nizam, Mohamad Ridzuan
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/52153/1/52123.pdf; https://ir.uitm.edu.my/id/eprint/52153/
• Institution: Universiti Teknologi Mara

This is an endeavour to grasp how the theories can be applied to a practical situation. As a student in UiTM Perlis, it is a part of a study for everyone to undergo a case study project. So, for this purpose, I got the chance to research a corporate entity that manufactures a product that deeply interests us, which is Wilson Group, a sports products producer. First of all, the general information regarding the corporate has been collected. Information is gathered through the primary and secondary source. In the second part of the report contains the specialized subject studies. The objective of the project is to figure on the background, organizational structure, products and services that Wilson provides. In this case study, I have analysed the strength, weaknesses, opportunities, and threats of this company in the real business world by using SWOT analysis. Next, I studied regarding the product manufactured by Wilson, which is primarily a standard technology utilized by the company for its selected product that we have chosen which is their running shoes. Here, I will be explaining the problems of the Wilson Team 60 (Speed 77) shuttlecock that have grab my attention. The problem of the shuttlecock that I discovered is the shuttlecock Cannot sustain or being hit more than 1 hour games. Next, the flight of the shuttlecock is not consistent and flew decently after hit by the racquet. Lastly, the shuttlecock’s feather has very low quality because the feather will fall off after a few hit by the racquet. In this study, I will be explaining deeper regarding the problems and I would also be discussing the alternatives solutions towards the problems.