Technology Entrepreneurship Project (ENT 600) : Decathlon / Muhammad Firdaus Ghazali

• Main Author: Ghazali, Muhammad Firdaus
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/52485/1/52485.pdf; https://ir.uitm.edu.my/id/eprint/52485/
• Institution: Universiti Teknologi Mara

Decathlon S.A is a French sporting goods retailer which sales wide range of sporting goods such as clothing, sportswear, and sports equipment, usually in large, big-box superstores averaging 4,000m2 in size. For this assignment I just want to improvised the hiking shoes that decathlon has made for the better one. I have founded the SWOT analysis of this hiking shoes to make me easier to elaborate and know the weakness to improve the shoes to the new. I have provide three solution that can make this shoes will be on the top sales and the popularity of this shoes will be increase. Im ensure that my product that I have improvised will be popular to the worldwide.