Case Study : AZ Akif Resources / Nur Atha’illah Husna Mazri

• Main Author: Mazri, Nur Atha’illah Husna
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Housing projects; Construction industry; Success in business. Performance
• Online Access: https://ir.uitm.edu.my/id/eprint/52562/1/52562.pdf; https://ir.uitm.edu.my/id/eprint/52562/
• Institution: Universiti Teknologi Mara

I choose an entrepreneur from construction company, a married couple, the wife is Mrs. Asmida and her husband is Mr. Zul. Their business is ‘AZ Akif Resources’, the construction company that provide house building services on their own land. Began this construction company because of having experience in handling site project and management with the private sector before. Previously, Mrs. Asmida was a clerk in the loan process, working from 2003-2012 in the several private sector. Besides, her husband is a laborer and upgraded to a sub -contractor who is also in the private sector, and now is a director of this company. Tireless efforts bring success to Mr. Zul and Mrs. Asmida, with the help also encouragement of family members and employees until they catch more and more customers. In doing an interview, Mrs. Asmida share lots of strategies on how she is handling the business also some the tips being an authoritative entrepreneur with multitask should be done. Facing various difficulty in order to be succeed, are not easy as everyone thought. From time to time, having problems in terms of finances, site project, staff and also the customers too. It is normal things in business, because of that Mrs. Asmida always be positive and keep standing in handling all of the obstacles. The conclusion that I get from all of this, the further our journey, the greater knowledge and experience we will earn. In running the business also can associate with a phrase that said 'little by little, over a length of time, it becomes a hill'.