Case Study : Sinar Saujana Hiasan Lampu Enterprise / Muhamad Alif Sukeri

• Main Author: Sukeri, Muhamad Alif
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Creative ability in technology
• Online Access: https://ir.uitm.edu.my/id/eprint/52863/1/52863.pdf; https://ir.uitm.edu.my/id/eprint/52863/
• Institution: Universiti Teknologi Mara

In this case study, I managed to evaluate new knowledge about real businesses that happens out there. Besides, I also managed to know about the owner’s personal entrepreneurial competencies and understand the business’s performance through the SWOT analysis which contains of strength, weakness...