Factors that affect brand awareness of customers on libresse (Proposal) / Nur Hanani Ab Rani

• Main Author: Ab Rani, Nur Hanani
• Format: Monograph
• Language: English
• Published: Bachelor of Business Administrations (Hons) Marketing 2016
• Subjects: Market surveys. Including brand choice. Brand loyalty; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/52869/1/52869.pdf; https://ir.uitm.edu.my/id/eprint/52869/
• Institution: Universiti Teknologi Mara

In this era female has more knowledge in taking care of their private parts. As we all know, cervix cancer is one of the-most danger cancer for women. 1 out of 10 women will have cervix cancer based on the scientist research. It is very alarming for the women especially when they are not taking care of their private parts. Some women neglecting their intimate area and just focusing on their face which is they need to take care of both. There are different types of feminine hygiene products and not just as sanitary pads well there are more than that. Tampons, feminine wash and wipes are some of the example of feminine hygiene products. As there are many brands in the markets, this study is to identify what causes them to buy the products of a brand. Most girls will study in their university and may have not much entertainment. So, is it roadshows or event in their university is effective in increasing their brand awareness? The purpose of this study is to investigate the factors that affect the brand awareness of customers on feminine hygiene products (Libresse). The methods used are Reliability Analysis, Pearson Correlation Coefficient and Regression Analysis. There are (three)3 independent variables and one (l) dependent are tested which are distribution, price, advertising and brand awareness. The numbers of respondent will be 50 respondents who is studying at UiTM Shah Alam whereby there is a brand roadshow in their campus and as the sampling technique that use in this study is Convenience Sampling. After getting all the data and information in the questionnaire, the researcher will use SPSS software to get the results and findings.