Philips Perfectcare Aqua Iron / Nur Iffah Nurulhisham

• Main Author: Nurulhisham, Nur Iffah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/52921/1/52921.pdf; https://ir.uitm.edu.my/id/eprint/52921/
• Institution: Universiti Teknologi Mara

Learning theories only give us small view but not how to deal with real situation. As a UiTM Perlis student, it is a part of study to do a case study project on purpose to research more about a product and other information’s related. We deeply interested to learn more about Philips, an electronics retailer. Firstly, related general information has been collected through primary and secondary sources. Secondly, the report contains the specialized subject studies. The objective of this project is to learn more about the background, organizational structure, product, and service provided. In this task, I have conducted a SWOT analysis of the product I chose. I have studied a product which was Philips Perfectcare Aqua Iron (GC8625) by a company named as Philips. Here, I will be sharing about the problems of Philips Perfectcare Aqua Iron (GC8625) detected. The noticeable problems are requiring long time to be ready for use, cable easily torn and not portable or immovable. Through this case study, I will be describing more deeper about the problems and alternatives solutions regarding the problems.