Effective market segmentation for open distance learning institutions’ marketing strategy / Mohd Nazri Mohd Noor ...[et al.]

• Main Authors: Mohd Noor, Mohd Nazri, Abdul Aziz, Azlina, Harun, Yanty Roslinda, Aminudin, Norsiah, Zakariah, Zulaikha
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA 2021
• Subjects: Marketing; Market segmentation. Target marketing; Product management
• Online Access: https://ir.uitm.edu.my/id/eprint/52933/1/52933.pdf; https://ir.uitm.edu.my/id/eprint/52933/; https://myjms.mohe.gov.my/index.php/ABRIJ/issue/archive
• Institution: Universiti Teknologi Mara

This study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain...