ENT 530 : Social Media Portfolio: Deluxia Oilly / Nasrul Ahza Hasan Hanif

• Main Author: Hasan Hanif, Nasrul Ahza
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Oils, fats, and waxes; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/53025/1/53025.pdf; https://ir.uitm.edu.my/id/eprint/53025/
• Institution: Universiti Teknologi Mara

Deluxia Oilly is a business that sell olive-based oil to the consumers. Deluxia Oilly sells a various type of olive oil such as virgin olive oil, extra virgin olive oil and refine olive oil. The reason why this business was chosen is to create awareness and promote healthy eating among Malaysian peoples. Deluxia Oilly offers organic olive oil to the customers at affordable price. The concept of ‘you are what you eat’ indicates that a person’ body and health depend on what they consume. To have and maintain a healthy body, a nutritious and organic food are a perfect kind of food. Process food or harmful food should be avoided. Furthermore, the business name “Deluxia Oilly” origin term is “Delicious Oil”, the word to encourage consumer to insert olive in their meal and dishes as the oil not only promote many benefit for our healthiness, but also will enhance the taste of our food!. The price range is affordable for all, which is RM 15 to RM 30 per bottle. Besides, Deluxia Oilly also offers a special order. Customers can order door gift for their special occasions, such as wedding and birthday party. This business mainly uses social media platform such as Facebook to promote the products. Deluxia Oilly Facebook page is under admin control. One admin which is the owner will manage and update everything related to the business. It is admin scope of job and responsibility to market the product. Facebook is an excellent platform that can attract a wide range of customers.