Technology Entrepreneurship Project (ENT 600) : EZ bag / Alvena Anne Alas

• Main Authors: Alas, Alvena Anne, Ghazali, Muhammad Firdaus, Rasidi, Nuralia, Raja Rafaiz Affandi, Raja Alya Sabrina, Mohamad Sofi, Siti Nursolehah, JOHAN, Syufiqa Nur Fatin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/53091/1/53091.pdf; https://ir.uitm.edu.my/id/eprint/53091/
• Institution: Universiti Teknologi Mara

This report is from the Technology Entrepreneurship subject which serves in analyzing and improving a product and incorporate the elements into the product. Our company EZ, is a company that targets hikers as our primary products are hiking equipment, focusing on hiking bags. In the introduction, the background of the company, the problem statement, objective and methodology were discussed, primarily circulating around how to improve the current state of hiking bag, each providing explanation on how this product was produced and made. Next, in the new product development section, it was further explained in a rather precise manner of which consists of the product definition, classification of product, research and development of the product, Consumer Trend Canvas, product design & feature, concept testing, prototype and lastly test marketing. This flow of this parts shows and explained in depth of the process of producing towards the ideal product as per request by the consumers. Concept screening and concept generation were discussed within the research and development section. In the meantime, concept testing and market survey were carried out through google form which involved 46 respondents. While in test marketing, a few techniques were used to make sure that the product was well accepted by the consumer, focusing on their opinions and feedback towards the idea of the products where those input were taken into consideration towards improving the products. In the next section is the conclusion that explained the summary of what is written in the report, followed by the reference and appendices that provide the reader an understand of where to refer and the proof of the report is produced.