ENT 530 Social Media Portfolio: Cravery Pretzel / Yang Aini Ghazali

• Main Author: Ghazali, Yang Aini
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/53093/1/53093.pdf; https://ir.uitm.edu.my/id/eprint/53093/
• Institution: Universiti Teknologi Mara

Cravery Pretzel is a company that sell cookies and chocolate. Since I love chocolate and pretzel because of the combination of salty from the pretzel itself and milky taste from the chocolate. The ingredients of the Cravery Pretzel are using a premium chocolate and pretzel and definitely homemade. This is because quality and satisfaction of customer are the main priority. Cravery pretzel main market is a chocolate lover and a person that wants some unique taste. A good combination from premium chocolate and salty pretzel creates a unique taste that brings a joy to everyone that taste it. Moreover, Cravery Pretzel established on November 17, 2020, at Cheras, Selangor. Cravery Pretzel sell affordable cookies with high quality of ingredients. There are Facebook Page for this business to promote the product. I had posted the teaser. Poster and picture of the pretzel as well hard sell and soft sell.