Case Study : Aim Furniture Enterprise / Siti Nur Hidayah Ahmad

• Main Author: Ahmad, Siti Nur Hidayah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Business communication. Including business report writing, business correspondence; Furniture design
• Online Access: https://ir.uitm.edu.my/id/eprint/53184/1/53184.pdf; https://ir.uitm.edu.my/id/eprint/53184/
• Institution: Universiti Teknologi Mara

This is a case study report, conducted by researcher to fulfil the requirements as part of completing the course of Fundamentals of Entrepreneurship (ENT300). Generally, this case study requires the researcher to pick one correspondent entrepreneur and study about her/himcompany. During a case study, the researcher need to collect all information about a company to complete study case, so I decided to contact the owner of Aim Furniture Enterprise to do an interview session with the owner who is Encik Muhammad Aiman Bin Ramli through phone calls. Besides that, I also do some research from the Internet about Aim Furniture Enterprise to get more information about this company. From the interview session and research, I have known about their background of business, background of company’s owner and entrepreneurial characteristics. Lastly, I also able to know the real life situation where I listen the existence problem that needs to be solved by the owner when I already interviewed him through phone calls.