ENT 530 Social Media Portfolio: Vans Waffer / Muhammad Raziq Rostam

• Main Author: Rostam, Muhammad Raziq
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Footwear
• Online Access: https://ir.uitm.edu.my/id/eprint/53413/1/53413.pdf; https://ir.uitm.edu.my/id/eprint/53413/
• Institution: Universiti Teknologi Mara

VansWaffer is a stockist business type and a collector type that sells and offers a rare limited high quality stock of used vans shoes in the local area. The shoes for sale are used shoes that are collected and maintained to preserve the same quality products as in the market. VansWaffer sells used Vans shoes that are carefully collected and maintained for their quality for sale purposes. Available in a wide variety of Vans shoes, a variety of colors and unique designs. Next, the shoes sold are also included along with the original box which is hard for customers to find if buying Vans shoes from the bundle. Lastly, the stock of Vans shoes sold is in terms of size, color and type. VansWaffer's main target market is students from the age of 18 and up. I am targeting students who are interested in vans shoes who are from the middle to high income people who are exposed to the world of social media and internet in their life. The reason I am targeting them is because they have adequate allowances compared to primary school students. My second target market is to my friends, relatives and even family who are mostly interested in Vans shoes. I am confident that they will buy my product even if they have a tight budget because my product is a used shoe product that is collected and carefully maintained to get almost the same quality as the original shoes on the market. For the sale price, the price is set at a cheaper price than at the outlet and does not burden the target market because VansWaffer's main target is students. The selling price of shoes is different due to the variety of product types. VansWaffer's marketing strategy promotes products using social media platforms that are mostly used mainly on Facebook under the name VansWaffer as the medium to connect with people while doing this business. I am constantly updating updates and new information about my products on my Facebook page. In addition, I promote my products through WhatsApp as well.