Factors influencing northern region bumiputra consumers purchase intention of global brands / Farah Merican Isahak Merican ...[et al.]

• Main Authors: Isahak Merican, Farah Merican, Ruslan, Nur Dalila Husna, Md Zani, Rosliza, Nazrin, Nizar
• Format: Conference or Workshop Item
• Language: English
• Published: 2019
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/53632/1/53632.pdf; https://ir.uitm.edu.my/id/eprint/53632/
• Institution: Universiti Teknologi Mara

Global brands like McDonalds, Samsung, Uniqlo, Toyota and Starbucks have long entered the Malaysia market. Consumer acceptance for these global brands are relatively strong but today’s hyper-connectivity and globalization trend brings harsher competition. Capturing a market throughout the world is n...