Fit Bite Corporation / Nur Nadhirah Tahar ... [et al.]

• Main Authors: Tahar, Nur Nadhirah, Rozainoor, Fatin Nor Athira, Kamarozaman, Nur Syasya Kamilia, Anuar, Nur Asyiqin, Muhamed Shamsul Anuar, Dania Saraya
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business education; Business communication. Including business report writing, business correspondence
• Online Access: https://ir.uitm.edu.my/id/eprint/53758/1/53758.pdf; https://ir.uitm.edu.my/id/eprint/53758/
• Institution: Universiti Teknologi Mara

Fit Bite Corporation is a business that offers with variety of healthy food menus for Malaysians. Furthermore, the demand for healthy food has risen as consciousness of obesity among Malaysia has grown and more people are afraid of obesity. This caused many people are opting for a healthier lifestyle and diet. Therefore, our company has chosen to take this chance to introduce a healthy food product to Malaysians. Fit Bite Corporation is a partnership-based business formed by five partners consisting of five female employees. Furthermore, each of the partners will perform different roles in the management of this company such as general manager, administration manager, marketing manager, operational manager as well as financial manager. In addition, our mission is to serve Malaysians the best healthy and nutritious food while also inspire and help them to keep their body healthy and fit. On top of that, our vision is to make Fit Bite the most inspired food firm that will help the communities embrace a new understanding of health and happiness, committed to build a good relationship with customers as well as to create a fit society for the better future. Our business is situated at Dataran Centrio, Seremban 2 which located at 26, Pusat Dagangan 2, Jalan S2 B15, Seremban 2, Negeri Sembilan, Darul Khusus. We agreed to choose this location because the demand for healthy food in this town is high but the accessibility is very limited. Moreover, this location is very strategic as it is located in the centre of a huge residential area, school area and very close to a big mall. On top of that, our products are classified into three types of meal which are Weight Loss Meal, Well-Balanced Meal as well as Muscle Mass Meal. Moreover, each of this meal has its own specializations and benefits for our customers. Other than that, each of these types of menus consists of two different sets of meals that our customers can chose from and all of the prices for our meals range between RM13 and RM18. We provide nutritionally balanced, high protein and calorie-controlled meals that are designed for people who want to lose weight, build muscle as well as for people who want to eat healthy food without having to worry about how to prepare it. Last but not least, our business also provides two main options for customers to purchase their food by going to our store or to get their food from online applications such as Foodpanda, GrabFood and our own official website. Thus, this would allow our business to grow up and expand into a larger form of business in the future.