Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]

Effective academic advising service has been found to bring positive benefits to educational institutions to increase students' retention rates and graduation. This study sought to find the essential attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia...

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Main Authors: Ismail, Azianti, Roslan, Liyana, Ismail, Herda Balqis, Mohd Salleh, Noor Azlina
Format: Article
Language:English
Published: Universiti Teknologi MARA 2021
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Online Access:https://ir.uitm.edu.my/id/eprint/53782/1/53782.pdf
https://ir.uitm.edu.my/id/eprint/53782/
https://myjms.mohe.gov.my
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Institution: Universiti Teknologi Mara
Language: English
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spelling my.uitm.ir.537822023-01-20T07:32:50Z https://ir.uitm.edu.my/id/eprint/53782/ Students' satisfaction towards academic advising service / Azianti Ismail … [et al.] Ismail, Azianti Roslan, Liyana Ismail, Herda Balqis Mohd Salleh, Noor Azlina Customer services. Customer relations Personnel management. Employment management Effective academic advising service has been found to bring positive benefits to educational institutions to increase students' retention rates and graduation. This study sought to find the essential attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia, which may be used to improve the service provided to the students. Quantitative research was conducted using a questionnaire adapted from Parasuraman's SERVQUAL model with a sample size of 221. The study aimed to examine the relationship between service quality dimensions and students' satisfaction. Descriptive statistics, correlation, and multiple regression analysis were used to analyse the questionnaires. Multiple regression analyses results showed reliability and empathy were two dimensions that had significant relationship with students' satisfaction. The results also demonstrated a statistical difference in academic advising service satisfaction among the students according to their years of study and meeting frequency with advisors. The findings of this study may be valuable for the institution to understand the factors that are most significant to further improve the students' satisfaction level in academic advising service. Universiti Teknologi MARA 2021-07 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/53782/1/53782.pdf Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]. (2021) Asian Journal of University Education (AJUE), 17 (3): 8. pp. 291-298. ISSN 2600-9749 https://myjms.mohe.gov.my
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Customer services. Customer relations
Personnel management. Employment management
spellingShingle Customer services. Customer relations
Personnel management. Employment management
Ismail, Azianti
Roslan, Liyana
Ismail, Herda Balqis
Mohd Salleh, Noor Azlina
Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
description Effective academic advising service has been found to bring positive benefits to educational institutions to increase students' retention rates and graduation. This study sought to find the essential attributes in public university academic advising service in UiTM Pasir Gudang campus, Malaysia, which may be used to improve the service provided to the students. Quantitative research was conducted using a questionnaire adapted from Parasuraman's SERVQUAL model with a sample size of 221. The study aimed to examine the relationship between service quality dimensions and students' satisfaction. Descriptive statistics, correlation, and multiple regression analysis were used to analyse the questionnaires. Multiple regression analyses results showed reliability and empathy were two dimensions that had significant relationship with students' satisfaction. The results also demonstrated a statistical difference in academic advising service satisfaction among the students according to their years of study and meeting frequency with advisors. The findings of this study may be valuable for the institution to understand the factors that are most significant to further improve the students' satisfaction level in academic advising service.
format Article
author Ismail, Azianti
Roslan, Liyana
Ismail, Herda Balqis
Mohd Salleh, Noor Azlina
author_facet Ismail, Azianti
Roslan, Liyana
Ismail, Herda Balqis
Mohd Salleh, Noor Azlina
author_sort Ismail, Azianti
title Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_short Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_full Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_fullStr Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_full_unstemmed Students' satisfaction towards academic advising service / Azianti Ismail … [et al.]
title_sort students' satisfaction towards academic advising service / azianti ismail … [et al.]
publisher Universiti Teknologi MARA
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/53782/1/53782.pdf
https://ir.uitm.edu.my/id/eprint/53782/
https://myjms.mohe.gov.my
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