ENT 530 Social Media Portfolio: Golden Crust Cookies / Luqman Hakeem Zaharuddin

• Main Author: Zaharuddin, Luqman Hakeem
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/53931/1/53931.pdf; https://ir.uitm.edu.my/id/eprint/53931/
• Institution: Universiti Teknologi Mara

Golden Crust Cookies is the name of our business that focuses on selling a variety of cookies. The main objective that is to achieve for the business is to offer unique experience and taste to our customer with affordable prices and luxurious taste in every bite. Our business was started on the fifth of April in 2019 in Ipoh Perak. There are bunch of customers there that have tasted our magnificent product and they give positive feedback. From that, Golden Crust Cookies always find ways to improve our recipe and attract customers around Malaysia. To add, our cookies are also liked by many due to the affordable price and a good product. Hence, this product provides a good insight for the continuation of sales to our business. At the moment, Golden Crunch Cookies is owned by Maszatul Shameera, who is my Instagram friend and me as a co-founder. Our business also uses Facebook page as a platform for us to interact with our customers and gain attention and sales. We will promote Golden Crunch Cookies by doing teaser posting, soft sell, hard sell and any promotion.