ENT 530 Social Media Portfolio: Wienwien’s Artsy Shop / Nur Syazwien Jaapar

• Main Author: Jaapar, Nur Syazwien
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Printing
• Online Access: https://ir.uitm.edu.my/id/eprint/53968/1/53968.pdf; https://ir.uitm.edu.my/id/eprint/53968/
• Institution: Universiti Teknologi Mara

Wienwien’s Artsy Shop is a start-up small business that sells my own merchandise and art prints. The purpose of this business, I wanted to open an online shop to sell my arts and illustrations to spread the positive vibes of bright and vibrant illustration concepts. Moreover, the thoughts that have been going on by starting this small online shop are to improve my skills and spreading a happy vibe through my illustration as a freelance graphic designer. Furthermore, since this is a start-up business, I have to learn and put a lot of effort into learning about marketing in order to launch a self-branding shop and create my own branding name in this project. The first step of launching a product, I created a few teasers for this online shop to let the target audience getting to know the business. Firstly, I created a unique name for this business, “Wienwien’s Artsy Shop” which indicates my own nickname Awien as the branding. It is important for a freelance graphic designer and illustrator to create their own brand identity for consumers to identify and distinguish our brand and style. Moreover, in this online shop, I sell my own products that I created which are related to postcard merchandise. The reason why I designed my own postcard is to establishing my own illustration styles and for the customers who enjoyed collecting art prints and postcards. Not only that, during completing this project, I have gained knowledge about marketing and how to promote our business with great copywriting can help boost up our business. Marketing has been such a great tool for online business especially in the 21st century with advances technologies. It has been a great exposure to learn about marketing and brand identity. It helps the students to understand and be able to encourage students to implied it in the project or real start-up business.