ENT 530 Social Media Portfolio: The.tinypod / Aisyah Idris

• Main Author: Idris, Aisyah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cakes. Cupcakes; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/53980/1/53980.pdf; https://ir.uitm.edu.my/id/eprint/53980/
• Institution: Universiti Teknologi Mara

The.tinypod started their business in June 2020 for selling cakes and cookies. The business started as a hobby, grew into passion and is now has started their online business platform on Instagram and Facebook. The price of their products is estimated to be the same as market price due to the rising cost of raw materials and shortage of labor. The founder is a full-time student; therefore, she is doing this business as her part time job besides earning extra pocket money. The.tinypod is a combination of two words which is tiny and pod. Pod defines the owner’s kitchen and tiny refers to her only oven. Therefore, tinypod means tiny kitchen. This report will include business information, social media contents, teasers, hard sells and soft sells and conclusion of what I have learned throughout the semester.