ENT 530 Social Media Portfolio: Sweet's Mo. / Nur Syifa Athirah Hamdan

• Main Author: Hamdan, Nur Syifa Athirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/53982/1/53982.pdf; https://ir.uitm.edu.my/id/eprint/53982/
• Institution: Universiti Teknologi Mara

Sweet’s Mo. is an independent ownership business founded by Nur Syifa Athirah in Aprill, 2021. High appreciation in food and sweet has gave me Miss Syifa inspiration to start a business related to food and dessert. Mochi as the product chosen is because the owner has a deep interest with Japanese food and dessert culture. In addition, the ingredient is easy to get, simple yet promising a good taste. Sweet’s Mo. offer a delicious and tasty mochi flavored that give craving satisfaction. This because the owner loves the chewy texture of mochi with simple yet tasty flavored. Homemade mochi is easily to make and can be stored up to 1-2 weeks. These makes mochi becoming a suitable product to sell. Furthermore, less ingredient needed and cheap product cost. Miss Syifa also sold the product with affordable price, from Rm5.90 to Rm7.90 for one pack depending on the flavored. These price alone is enough to give profit as the ingredient used s cheap. Miss Syifa is hoping to keep the business running for long time. Even thought at first, the inspiration to start the business is only to fill free times and hobbies, Miss Syifa found potential in the business. She is planning to turn these hobbies into passion. Miss Syifa found it enjoyable to completely get involve with thing that she loves the most, which is foods. She was hoping that in the future, there is a place for Sweet’s Mo. product in the market.