ENT 530 Social Media Portfolio: Ms Dira / Muhammad Danial Izrai Awang Su @ Ashaari

• Main Author: Awang Su @ Ashaari, Muhammad Danial Izrai
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Condiments, spices, etc. General works; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/54073/1/54073.pdf; https://ir.uitm.edu.my/id/eprint/54073/
• Institution: Universiti Teknologi Mara

Ms. Dira was established and started fully operating at Pt 739 Jalan Kelaboran, Perumahan Dalam Rhu in January 2018 which is fully managed by Nur Syadira Atika Binti Awang Su. At the beginning of the establishment of the mini market business was fully supported and driven by her family, especially her mother. Ms Dira is launching a new dipping sauce that is homemade chili dipping sauce specifically for Chicken Rice and any Malaysian Cuisine. YAS started in 2017. According to the customer review, the product gave fantastic feedback due to their specialty taste of tanginess of the vinegar and strong fermented flavour of garlic in the dipping sauce with a hint of sugar. Price is affordable and liked by many people. The business is only in Jalan Nelayan, Tumpat neighbourhood.