Metaphorical visual persuasion: the perception of Malay product in press advertisement / Fatrisha Yussof … [et al.]
In current Malaysian advertising practice, typically, Malay product of press advertisements visualized in a straightforward visual approaches and easy headline but failed to include the attention-grabbing factor in the advertisement. Mostly, it has portrayed very weak visuals that less emphasizing o...
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| Main Authors: | , , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Division of Research and Industry Linkages, UiTM Melaka
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54413/1/54413.pdf https://ir.uitm.edu.my/id/eprint/54413/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |