Jimmy Choo / Nur Syahira Ain Abdul Halim

• Main Author: Abdul Halim, Nur Syahira Ain
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Success in business. Performance; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/54465/1/54465.pdf; https://ir.uitm.edu.my/id/eprint/54465/
• Institution: Universiti Teknologi Mara

Overview of this case study report I am aiming to evaluate the role of Jimmy Choo within the fashion industry as well as in luxury accessories market. Using my research that I get from Jimmy Choo main website and other website, I will look into business history, consumer segmentation and more info about the beginning of this company in order to develop an accurate case study report. Whilst analyzing Jimmy Choo, I will also address some strength and weakness of the company. I will also provide Jimmy Choo background and his characteristic that make him a successful entrepreneur. I also provide some picture to supporting my report and giving more info about Jimmy Choo company.