ENT 530 Social Media Portfolio: Seasalt Choc Chip Cookies / Mursyidah Izzati Mat Zaid

• Main Author: Mat Zaid, Mursyidah Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/54765/1/54765.pdf; https://ir.uitm.edu.my/id/eprint/54765/
• Institution: Universiti Teknologi Mara

The food and beverages industry are one of the industries that has bursting of continuous opportunities, as it is because the industry itself had diversities and can cover a whole range of areas such as product development, food technology, marketing and communications, wellbeing, human resource, and so on. But the most important point other than the industry can help in expending economic opportunity in various sector is that food and beverages are an essential to human life and health, therefore businesses in this industry will always have demand to supply or fulfil the human needs, as long as they are alive. This shows that anybody who consider having a career in F&B industry would most possibly have good career prospects, can learn new skills, and exciting working environment. Hence, the reasons why our company decided to take these good opportunities to be involve in this food and beverages business. However, every industry has their own challenges, and it is up to businesses to find solutions in order to stay competes with others to survive in this field. Every individual or business in this industry need to have knowledge. Knowledge is important for everyone to have because it can help an individual in the problem-solving process by freeing up their memory storages and help in the recollecting data or information they had learned or experience in the past that also can be used to expands the reasoning during the thinking process. Besides that, creative and critical thinking skills is also one of the most important aspects individuals or businesses should have which not applicable in the F&B industry only, but also to another industry. A businessperson needs to think creatively because in order to survive and stay relevant within this industry, they need to create or invent something new that can attract potential buyers’ interest.