ENT 530 Social Media Portfolio: Malishka.co / Nuralya Huda Mohd Azam
Malishka.co is a small, local, online business established in November 2020 by its founder, Ms Munirah. At that time, Ms Munirah who was stranded in Malaysia and unable to go back to continue her study in Russia due to the pandemic Covid-19 has decided to open a small business as a side income. Afte...
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| Main Author: | |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/54773/1/54773.pdf https://ir.uitm.edu.my/id/eprint/54773/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | Malishka.co is a small, local, online business established in November 2020 by its founder, Ms Munirah. At that time, Ms Munirah who was stranded in Malaysia and unable to go back to continue her study in Russia due to the pandemic Covid-19 has decided to open a small business as a side income. After careful thoughts, she decided to be an authorized agent for skincare products of local brands such as N.Hans Beauty, Yello Skincare and Zarzou Beauty. It started out as a passion of hers who really loves skincare, thus choosing to open a small business that is selling skincare products really is a dream come true. A million thanks to Malishka.co for allowing this collaboration as a dropshipper to happen even though it will only be for one semester. Now Delily, as a sub-brand of Malishka.co can sell and promote one product chosen from various other products taken up by Malishka.co.
The product chosen was the Oatmeal Turmeric Mask & Scrub by Yello Skincare. This product as the name suggests is a 2-in-1 product that can be used as a mask as well as a scrub that can be used on the body and face. It is specifically formulated for people with acne-prone skin, acne scars and dull skin. However, it can still be used by everyone with any type of skin. The product is made using only natural ingredients namely blended oatmeal, turmeric, rice and coconut. The ingredients have been chosen due to their various benefits on the skin that are backed by science and has been in the industry since hundreds of years ago. Furthermore, this product is being promoted on the Facebook page Delily which to date, it has gained 191 total Page likes and 194 total Page followers even though it is only for assignment purposes.
This hands-on experience of online business is an exciting journey. At the end of the day, the students were able to grasp useful knowledge about creating and running an online business. This knowledge is hoped to be used in the future; in case the students are interested in venturing into online business. This assignment teaches the students the correct techniques on how to properly create copywriting and promote products online. The technique used for copywriting hard sells is known as AIDCA which stands for attention, interest, desire, conviction, and action. On the other hand, for copywriting soft sells, the students must follow the following format: title, introduction of story, storytelling, call-to-action, and graphics. |
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