Panasonic Malaysia / Nurul Nur Syafiqah Azriza

• Main Author: Azriza, Nurul Nur Syafiqah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/54904/1/54904.pdf; https://ir.uitm.edu.my/id/eprint/54904/
• Institution: Universiti Teknologi Mara

Panasonic Company is a company that known with their high technology. By doing this research, I got a chance to do a research on a company which manufactured the same product as I wish to develop which is Panasonic Company that also produce a battery that currently based in Malaysia. In this case study, I would be able to collect general information about the company such as the background of the company, technology used, theirs services and learn about their business, marketing and operating strategy. Panasonic have many products such as home appliances, kitchen appliances, battery and etc. In this project, I just have focusing on one product that I interested which is battery as nowadays we are having problem with the disposal of the battery. The product that I would like to develop is Polymer Electrolyte Battery with rechargeable technology. I have done SWOT analysis on the Panasonic Company which make me able to distinguish the strength, weakness, opportunities and threats of this company. Based on the SWOT analysis, there are two major problems identified which is battery are easily leak that caused from the type of electrolyte used in the battery and also the battery are not a rechargeable type. This help me to figure out a better technology system solution that can be implemented in the company to cope the issues. The strategy are planning to improve the existing system are really important in business development growth. This will make the product more commercial and bring more benefit to others.