ENT 530 Social Media Portfolio: Thesalsstore / Nur Salsabila Jaafar

• Main Author: Jaafar, Nur Salsabila
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Beverages
• Online Access: https://ir.uitm.edu.my/id/eprint/55062/1/55062.pdf; https://ir.uitm.edu.my/id/eprint/55062/
• Institution: Universiti Teknologi Mara

Thesalsstore is an agent to the well-known brand which is Nilofa Group that serve banana milk as its first product, to the Malaysian market. There are variety of products that Thesalsstore provide but currently we are focusing to the Nilofa Dates and Banana Flavoured Milk as it is a new product from the founder named Noor Neelofa, which is special for Ramadhan month. Our store provide affordable price for each of the product and we have a great marketing which it helps to attract customer. At the moment, Thesalsstore only owned and run by Nur Salsabila Binti Jaafar. We have started our online business on the first quarter 2021 using Facebook social media platform. Our targeted customers can be stand by all stages of age include both genders. It can be a child, adult or even older as this product is suitable to consume by them. Thesalsstore marketing strategy emphasize the quality and price of our product and service. We offer affordable price to give a good and fantastic experience towards our customer. They can easily enjoy our product and service without having any doubt.