ENT 530 Social Media Portfolio: Wongi Perfume / Nurul Faizah Mohd Shafuan

• Main Author: Mohd Shafuan, Nurul Faizah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/55073/1/55073.pdf; https://ir.uitm.edu.my/id/eprint/55073/
• Institution: Universiti Teknologi Mara

Wongi Perfume is a small business that has been in service since 2021. This business is managed by the owners of Nurul Faizah Binti Mohd Shafuan. Our market is 95% focused on online business and 5% is direct sale. We are selling Wongi Perfume fragrance product through Facebook. Basically, we are selling perfume. We already have our ambitions target since this business has been formed up and we want to make sure we reach our goals. Our aim is to create a broad customer base focused on our strategic marketing ingenuity and the capacity to engage with the demands of customers. We have to provide our clients with a professional service. An effective company has multiple elements, including a steady supply of creative goods that are regularly manufactured to high quality, accessible to clients when and when they are needed, and accompanies by attentive operation and support. Our pricing policy meanwhile is to position our goods at a shelf price that is in the mid to lower quadrant of high-quality products and brands that we offer. The mind set of consumers is that they will still find the lowest price of the before they decide to purchase them. In addition, we use this opportunity to provide them with the best quality commodity at the lowest price. Our targeted clients are aged from 15 and over. Much of them are also graduate students, male and female who already working mostly is our customer. In a summary, we use Facebook as a tool to sell our product to consumers and to advertise our product. In my view, since it is free and easy to use, consumers choose to use Facebook. Moreover, this is the fastest way to serve our consumer.