ENT 530 Social Media Portfolio: Bakybaked / Nur Aqila Najwa Saffar

• Main Author: Saffar, Nur Aqila Najwa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Cookies
• Online Access: https://ir.uitm.edu.my/id/eprint/55079/1/55079.pdf; https://ir.uitm.edu.my/id/eprint/55079/
• Institution: Universiti Teknologi Mara

“Cookies made of butter and love” is the motto of Bakybaked. The main objective is to create a whole new level type of cookies that suitable to eat by Malaysians and also for our foreign customer. By doing this, our cookies can penetrate the cookies as the consuming trend not only by the Malaysian customer but also suitable for everyone that loves homemade cookies. Bakybaked want to establish a larger customer base, and also concentrate the business market in local resident. Which it will dominate the targeted market, this plan can establish a healthy, consistent profit, revenue base to ensure the stability of its business. Bakybaked is a freshly bake cookies at all time during the operation or preparing the cookies for the customer to ensure the freshness and to assure the good taste of the cookies at all the time. Bakybaked was started on 28 th December 2019. According to the customer review, our cookies gave the delicious taste of it because of the freshness of daily baked cookies make our customer addicted to the taste of the cookies. These cookies be the favourite cookies of our customer because of the reasonable price and also the taste of the cookies make them buying it regularly. Lastly, Bakybaked is a marketable product of choice that can the expanded to many different places as the business keep growing and operating.