ENT 530 Social Media Portfolio: Mini Keriaball / Norizzaty Norazmi

• Main Author: Norazmi, Norizzaty
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/55153/1/55153.pdf; https://ir.uitm.edu.my/id/eprint/55153/
• Institution: Universiti Teknologi Mara

This proposal is based on a sole proprietorship business that have been established since 8 April 2021 by the owner named Norizzaty binti Norazmi. The owner has created a business by making some innovation on the existing product to being more unique and interesting. This business is selling traditional dessert known as ‘kuih keria’ with some innovation to the customers. The name of the business is Mini Keriaball which showing that this business is selling Keria. The owner of this business providing a unique Keria with affordable price to the customers. She also providing a good service to serve the customers. In order to growth this business, the owner take the opportunity to market the business through online platform. The owner has utilizing the Facebook page for the purpose of online marketing campaign. The Facebook page name is Mini Keriaball. This is where the business can be promoted to the customers around Malaysia. However, there are few tips that have been used to growth the business market. Other than that, the owner has used the good technique for the postings in the business Facebook page. The postings have been separated to three types which are teasers, hard sells and soft sells. All of the postings have been include with the graphics to attract the customers. In addition, the postings created to approach customers to buy the product in different ways.