ENT 530 Social Media Portfolio: NH Chocomunchies / Nur Hidayah Zolazman

• Main Author: Zolazman, Nur Hidayah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/55181/1/55181.pdf; https://ir.uitm.edu.my/id/eprint/55181/
• Institution: Universiti Teknologi Mara

NH Chocomunchies marketed the Classic Chocomunchies which is chocolate coated cornflakes. The tagline of this business is “JomBermunchies”. It is also wrapped in a thick layer of chocolate that's very crunchy, scrumptious, and addictive. Chocomunchies are made with excellent chocolate and crunchy cornflakes. In the meant time, we also offer cornflakes chocolate at a cheap price with a great level of client satisfaction. In addition, NH Chocomunchies was launched in the middle of April 2021. This product, according to the initial batch product release, provides an excellent view for the customer's continuous sale. It is because many customers have commented that our product is distinctive in terms of packaging and taste. Also, the crunchy textures and delicacy make our customers fall in love with the product and request it over and over again. As a result, for the first batch of product release, NH Chocomunchies sold more than 7 jars. Because I was basically a drop shipping agent, this is the most significant achievement for this business. This achievement has benefited in a little way to my profitability. This is something that helps me build a large customer base by using their positive feedback to boost my sales. I believe that NH Chocomunchies will continue to expand throughout time, with a wide range of flavours that will be added to and expanded to many different areas in the future.