Technology Entrepreneurship Project (ENT 600) : Samsung Electronics Co., Ltd. / Azhani Zulkapli

• Main Author: Zulkapli, Azhani
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/55261/1/55261.pdf; https://ir.uitm.edu.my/id/eprint/55261/
• Institution: Universiti Teknologi Mara

As a student, study in subject Technology Entrepreneurship is memorable to experience a case study to apply technology solution for actual business activity. To complete this case study report, I need to do some research about Samsung Company which is one of the top brands for smart household appliances. This case study presents an overview of smart refrigerator which is Side by side Samsung product and displays the problem statement and solution for the problem of this case study. A smart fridge which include other appliances such as touch screen, water dispenser and ice maker. These products designed special for family hub where it provides a fun way to share messages, photos, videos, information and schedules by using control smart devices. Besides that, the purpose of the study to collect information about the company and product that have been chosen and to identify the strength and weaknesses of the product. After handle of SWOT analysis, I figured out the strengths and weaknesses that a company use in its market. From the strengths that company have actually can close up the weakness if the company want to provide the products. Also, the company need to be aware of the opportunity that can be a threat to their product, but every threat is an opportunity to learn. One of the advantages product is it can generate menu that we can cook from the items available in our fridge which the menu will be displayed on the touch screen at the fridge door and many more. To summarize, we need to improve the products to make the products more advance, so it will give the users more convenience with this innovation.