ENT 300: Case Study : Faiza Bawumi Sayed Hamid (Beras Faiza) / Nor’atira Abdul Muis

• Main Author: Abdul Muis, Nor’atira
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Business education; Success in business. Performance; Marketing; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/55356/1/55356.pdf; https://ir.uitm.edu.my/id/eprint/55356/
• Institution: Universiti Teknologi Mara

Mrs Faiza, an entrepreneur I admire very much. Although she was originally from Egypt, she became a successful entrepreneur in Malaysia. She has piqued my curiosity since her produces rice that is quality and nutritious, suitable for patients such as diabetics. I am also very impressed with her who does not give up easily in business. These attitudes should be emulated by students and young people today. She is also a self-reliant woman. She doesn't expect her husband to 100% even have opened her own business. At first, she only took the wage of sewing embroidery with a cap of Rm 4.00 and selling various kitchen items. After exploring the field of sewing, she began to venture into the field of producing curry spices. She buys a little spice and produces it in her own home. After that, she bought a grinding machine and opened a grocery store with capital from selling spices. So, from this she knows that most of the rice is produced by other races. Mrs Faiza began to be interested in studying more seriously about rice. The effort was not in vain because it received positive feedback from customers who always bought her spices. Although at the beginning it was quite difficult Mrs Faiza did not give up. Its perseverance is now paying off as Faiza brand rice is now known around the world. Faiza Rice is also the main sponsor of the Program Bersamamu on Tv3. It also made it easier for me to collect data about Mrs Faiza over the internet as she was very well known and admired. Many students who made Mrs Faiza their idol included myself. I chose this business because I felt this Faiza rice was very close to me. It's because at home I definitely use Faiza rice as daily rice. There is no denying that Faiza rice is the best rice."The fun needs to be shared with those in need, especially the poor and single mothers" said Faiza Bawumi Sayed Ahmad, a national-level Maulidur Rasul figure in 2010.