ENT 300: Case Study : Bougas Empire Sdn. Bhd. / Khairunnasuha Zaidi

• Main Author: Zaidi, Khairunnasuha
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Business education; Success in business. Performance
• Online Access: https://ir.uitm.edu.my/id/eprint/55369/1/55369.pdf; https://ir.uitm.edu.my/id/eprint/55369/
• Institution: Universiti Teknologi Mara

The following is a case study for Fundamentals of Entrepreneurship where I have interviewed a chosen company. I have chosen Bougas Beauty Company which is the manufactures cosmetic products as the company for my research. The company located in Cyberjaya, Selangor which makes it easier to do some research. Therefore, I am working hard to make this case study done properly. I cannot go to that company because of MCO. With the advance technology nowadays, I can get the information quickly. During a study case, I need to collect all the information about a company, so I decided to contact the general manager of the Bougas Empire Sdn. Bhd. who is Nur Erni Amanina Binti Mohamad Amin. From the interview, I have known about their background of the business. Case study is very important in entrepreneurship. With case study we can identify the challenge and problem that faced by the company or customers. Furthermore, this case study can give intensive insight of the company. It is the investigation and exploration of the company deeply. I am grateful to Madam Nur Hazelen Binti Mat Rusok as a major source focus to make sure all particulars in the case study very well-done and also to the company who agree to cooperate with me for this case study. With that, I could complete my case study easily without any hard obstacle.