A study on the influence of social media marketing activities on brand awareness of iPay88 (M) Sdn Bhd/ Siti Aishah Mohd Nor

• Main Author: Mohd Nor, Siti Aishah
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Branding (Marketing); Telemarketing. Internet marketing; Market surveys. Including brand choice. Brand loyalty
• Online Access: https://ir.uitm.edu.my/id/eprint/55407/1/55407.pdf; https://ir.uitm.edu.my/id/eprint/55407/
• Institution: Universiti Teknologi Mara

The new ways for companies and brands to market their products and services have been available with the existence of social media. There is insufficient evidence on how the social media marketing activities influence brand awareness, especially in Malaysia. Therefore, this research wants to investi...